Roberto Coin
Craftell Home provided customized retail display and VIP lounge furniture for the Roberto Coin boutique at VIA Riyadh, supporting luxury jewelry presentation, customer reception, and the brand’s refined retail environment.
Project Overview
Located at VIA Riyadh in Saudi Arabia, the Roberto Coin boutique is an important retail destination for the Italian fine jewelry brand. Covering approximately 1,830 sq ft, the interior concept draws inspiration from an Italian private living room, combining natural marble, gold accents, wood finishes, and refined furnishings to create a warm and luxurious shopping environment. The boutique incorporates dedicated jewelry display areas and VIP reception spaces, requiring a high level of precision, material quality, and attention to customer experience.
Project Scope & Product Supply
The supply scope covered customized furniture for the jewelry retail display and VIP reception areas, including jewelry display cabinets, merchandising furniture, display counters, VIP lounge furniture, and supporting pieces. Furniture dimensions, construction, materials, and finishes were customized according to the store layout, jewelry presentation requirements, and brand design concept, balancing product display, functionality, and visual consistency.
Note: The project focused on luxury jewelry presentation and VIP customer reception, requiring close coordination between furniture and the interior palette of marble, metal, wood, and soft furnishings. Customized display and lounge furniture supported product presentation, customer experience, and the overall Roberto Coin brand environment.
Design Requirements & Customized Solutions
The project was developed as a high-end jewelry retail environment where furniture needed to support product presentation, customer reception, and VIP experiences within a carefully planned commercial space. Craftell Home customized the display furniture, cabinets, and VIP lounge pieces according to the store layout, brand presentation requirements, and interior material palette, refining dimensions, construction, materials, and finishes to create a cohesive relationship between the furniture, jewelry displays, and overall brand environment.
Customized Jewelry Display Furniture — Display cabinets, counters, and merchandising furniture were developed according to jewelry dimensions, presentation methods, and viewing angles to provide clear product visibility and balanced visual proportions.
Display Cabinet Construction — Cabinet dimensions, internal structures, opening mechanisms, and finishing details were customized to meet the requirements of luxury jewelry presentation while maintaining a refined overall appearance.
VIP Reception Furniture — Sofas, lounge chairs, coffee tables, and side tables were configured for the VIP area, with dimensions and layouts adjusted according to the reception format and available space.
Spatial Proportion & Circulation — Furniture dimensions, positioning, and spacing were coordinated around the entrance, jewelry display areas, and VIP zone to maintain smooth customer circulation and product viewing.
Luxury Material & Finish Coordination — Furniture materials, colors, textures, and finishes were coordinated with natural marble, gold-toned metal, wood surfaces, carpets, and other interior elements to maintain a cohesive luxury aesthetic.
Precision Manufacturing & Quality Control — Particular attention was given to joints, edges, hardware, surface finishes, and overall assembly precision to meet the quality expectations of a high-end jewelry retail environment.
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