Printemps Doha
Craftell Home provided custom millwork and loose furniture for Printemps Doha at Doha Oasis, covering luxury retail displays, brand presentation areas, VIP lounges, and other commercial spaces. Furniture and millwork were customized in terms of dimensions, forms, materials, and finishes to meet the design requirements of different retail areas while complementing the overall luxury department store environment.
Project Overview
Printemps Doha is located within Doha Oasis and represents Printemps’ first international location outside France. The approximately 40,000-square-meter department store spans three floors and brings together more than 600 international brands across fashion, beauty, lifestyle, and home categories. The project was developed around an immersive luxury retail experience, incorporating VIP lounges, a large beauty and wellness area, and multiple dining venues.
Project Scope & Product Supply
The supply scope covered custom millwork and loose furniture for Printemps Doha, serving retail display, brand presentation, lounge, and other commercial areas. Furniture and millwork were customized according to the design requirements of different brands and functional zones, with dimensions, forms, materials, and finishes coordinated to meet the functional, presentation, and aesthetic requirements of a high-end retail environment.
Note: The project focused on custom millwork and loose furniture for a high-end department store, covering multi-brand retail displays and public-use areas. The combination of customized millwork and loose furniture addressed brand presentation, functional requirements, and the overall visual quality of the luxury retail environment.
Design Requirements & Customized Solutions
The project required customized millwork and loose furniture solutions for a high-end multi-brand department store, with design and manufacturing coordinated across retail displays, public areas, and lounges.
Retail Display Customization — Custom display cabinets, merchandising furniture, and supporting millwork were developed according to individual brand presentation requirements.
Millwork Integration — Custom joinery was coordinated with wall systems, display structures, and architectural elements to create a cohesive commercial environment.
Loose Furniture Configuration — Sofas, lounge chairs, coffee tables, and other loose furniture were configured for lounges and public areas.
Dimensional & Proportional Coordination — Furniture dimensions and proportions were adjusted to suit the spatial conditions of different retail and functional areas.
Material & Finish Customization — Wood, metal, glass, and other materials and finishes were selected and coordinated according to brand identity and interior design requirements.
Quality & Project Delivery — Prototyping, manufacturing, quality inspection, and project coordination were carried out according to commercial project requirements to maintain consistent quality across multiple areas and brands.
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